New Details Emerge as Bacardi Fires Back in Response to Ongoing Jay-Z Lawsuit
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New Details Emerge as Bacardi Fires Back in Response to Ongoing Jay-Z Lawsuit

New Details Emerge as Bacardi Fires Back in Response to Ongoing Jay-Z Lawsuit

Jay-Z attends the 40/40 Club 18th Anniversary at 40 / 40 Club in New York City. (Photo: Dimitrios Kambouris/Getty Images)

There are always two sides to every story. Jay-Z and Bacardi have a 50/50 partnership with the cognac brand D’Ussé. The billionaire and the liquor giant have been partners since 2012. Barcardi’s response to the lawsuit initiated by Jay-Z provides new details about this ongoing discord.

About two weeks ago, the story broke that Jay-Z’s company, SC Liquor, was suing Bacardi to access all books and records along with the location of all the warehouses storing barrels, bottles, and accessories for D’Ussé. 

A few days after this initial report, TMZ gained access to documents indicating SC Liquor exercised its right to a buyout about a year ago. 

The deal stipulated that Bacardi has to “negotiate in good faith.” However, SC Liquor claimed Bacardi’s subsidiary, Empire Investments Inc., is attempting to “stall and stonewall” its efforts to access financial information on the value of D’Ussé. In effect, Jay-Z believes Bacardi is attempting to lowball him on the value of the cognac brand.

As reported by TMZ, Jay-Z wants a judge to force Bacardi to provide all records relating to D’Ussé.

Now, Bacardi is claiming Jay-Z is trying to double the brand’s value, according to TMZ

Empire Investments, in response to Jay-Z’s lawsuit, says both parties had a “handshake deal” last December. In this deal, Empire Investments agreed to buy Jay-Z’s 50% stake in D’Ussé.

According to TMZ, Empire Investments said, “[Jay-Z] abruptly reneged on its agreement and doubled its demanded valuation.” 

It is currently unclear how much Jay-Z was originally offered or how much he is currently alleged to be demanding. However, there is likely a large sum of money involved in this deal because the value of liquor brands can reach into the billions. 

Empire Investments has also said documents were already provided, about 800 pages worth. Any further documentation would involve Bacardi data which is separate from D’Ussé.

At this time, Jay-Z and SC Liquor have not responded to these new comments from Bacardi and Empire Investments. 

A hearing is scheduled for tomorrow in New York City.


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Jessica Gleman is the managing editor of Rum Raiders. She received her Ph.D. at the University College of Dublin in Ireland, where she studied the archaeology of ancient alcohol. Jessica has a passion for the alcohol industry, including agriculture, distillation and mixology. When Jessica is not writing about rum, she is also a travel and food enthusiast who loves going around the world and experiencing various cuisines and cultures. She is enthusiastic about sharing her knowledge and expertise and learning even more about this amazing spirit.